As a brand that most often creates with blacks, camos, and neons, our new Lavender Accent Capsule is a uniquely special collection. And as a multi-faceted woman who wears many hats, I consider my life to be in the fast lane. Enter Lavender: 

the gentle purple tone, the scent, the notion of something that grows from the Earth which calms and lulls us. The perfect compliment for a Bad B. 

And it only felt right right to shoot the campaign for this collection with my best friend and fellow Bad B*tch in the heart of New York City. 

I hope that you enjoy this original song and video, made exclusively for our community in celebration of our Lavender Accent Capsule Launch and the Bad Bs we support.

Shop the collection.


Original Song written, performed and produced by Matt Vita. Director: Matt Vita. Director of Photography: Christopher Gramuglia. Makeup: Franny Berkowitz. Photographer: Alessandro Russino.


  • Liz Pryke said:

    Bad bitches in lavender ❤️ it
    Very cool video

    October 30, 2022

  • Kalina said:

    My new favorite song!!

    October 30, 2022

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